In 1968, Michelin opened its first North American sales office, and was able to grow that market for its products rapidly by 1989 the company had a 10% market share for OEM tyres purchased by American automobile makers. In 1966, Michelin partnered with Sears to produce radial tyres under the Allstate brand and was selling 1 million units annually by 1970. In the U.S., the outdated bias-ply tyre persisted, with a market share of 87% in 1967. Because of its superiority in handling and fuel economy, use of this tyre quickly spread throughout Europe and Asia. Michelin had bought the then-bankrupt Citroën in the 1930s. It was developed with the front-wheel-drive Citroën Traction Avant and Citroën 2CV in mind. The radial was initially marketed as the "X" tyre. Michelin developed and patented a key innovation in tyre history, the 1946 radial tyre, and successfully exploited this technological innovation to become one of the world's leading tyre manufacturers. In 1934, Michelin introduced a tyre which, if punctured, would run on a special foam lining, a design now known as a run-flat tyre (self-supporting type). This resulted in France investigating Michelin's treatment of workers on its rubber plantations. Michelin's domination of the supply of rubber in French Indochina led to the Phu Rieng Do strike in 1930. Conditions at these plantations led to the famous labour movement Phu Rieng Do. In the 1920s and 1930s, Michelin operated large rubber plantations in Vietnam. In 1891 Michelin took out its first patent for a removable pneumatic tyre which was used by Charles Terront to win the world's first long-distance cycle race, the 1891 Paris–Brest–Paris. Despite the setback, Édouard was enthusiastic about the pneumatic tyre, and he and his brother worked on creating their own version, one that did not need to be glued to the rim. After only a few hundred metres, the tyre failed. The next day, Édouard Michelin took the repaired bicycle into the factory yard to test. The tyre was glued to the rim, and it took over three hours to remove and repair the tyre, which then needed to be left overnight to dry. One day, a cyclist whose pneumatic tyre needed repair turned up at the factory. In 1889, two brothers, Édouard Michelin (1859–1940) and André Michelin (1853–1931), ran a farm implement business in Clermont-Ferrand, France. 1965–1970, view of old fashioned Michelin omnibus and two michelin men with bystanders behind Charles Rolls statue, Monmouth, Wales. History An 1898 poster by " O'Galop" of Bibendum, the Michelin Man Michelin, advertising, Australia, 1922 Demonstration of the Michelin "car-train" with rubber tyres in the Netherlands in 1932 c. In 2012, the group produced 166 million tyres at 69 facilities located in 18 countries. Michelin manufactures tyres for Space Shuttles, aircraft, automobiles, heavy equipment, motorcycles, and bicycles. Michelin's numerous inventions include the removable tyre, the pneurail (a tyre for rubber-tyred metros) and the radial tyre. Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man, who is a humanoid consisting of tyres. In addition to the Michelin brand, it also owns the Kléber tyres company, Uniroyal-Goodrich Tire Company, SASCAR, Bookatable and Camso brands. It is the second largest tyre manufacturer in the world behind Bridgestone and larger than both Goodyear and Continental. Michelin ( / ˈ m ɪ ʃ əl ɪ n, - l æ̃/, French: ), in full Compagnie Générale des Établissements Michelin SCA ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France.
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